I started specializing in custom American equestrian products in 2012 after a 30 year hiatus with riding. So Southern started when I was trying to find a saddle cover for my new saddle and all I found were unappealing covers made from synthetic materials. I wanted a natural and breathable material that looked beautiful, yet was practical for a busy mom. Not being able to find one, I created my own pattern and make it myself!

Our focus is on saddle pads and leg wraps all of which can be customized to your color, size and adorn with custom embroidery. With over 100 embroidery designs, 30 different fonts and over 250 thread colors, the possibilities are endless! Digitization services of your logo are also available and all of our custom personalized products are made right here in the USA.   

Because functional can be beautiful, let us help you express your uniqueness!